Labubu, Sonny Angel, Smiski... Who are these figurines that are driving TikTok crazy?
These ultra-kawaii figurines are taking TikTok by storm – you'll want to collect them!
They're small, cute, mysterious... and totally unmissable on TikTok and Instagram . If you see blind box unboxing videos with strange or ultra kawaii figurines, you've probably already come across a Labubu , a Sonny Angel or a Smiski without even knowing their name.
But what exactly is Labubu? Why are these TikTok figures so obsessed? And most importantly: which one suits you best?
📦 Figurines from Japan (or almost)
The phenomenon originated from an Asian trend based on surprise unboxing + collecting . Each figurine is sold in a blind box — you never know which one you'll get, which makes each opening unique and addictive.
🐰 Labubu – The cute and grumpy monster that’s all the rage
Labubu is a half-rabbit, half-goblin creature born from the POP MART brand. With his sharp teeth, twisted ears and WTF disguises (clown, cow, astronaut, etc.), he has become a star of the 2025 trending figurines .
🧠 Why do we love it? Because it's weird, funny, sometimes flippant, but always endearing. Each series has a unique theme (Circus, Animal, Coca-Cola...) with an ultra-rare secret figurine to collect.
👼 Sonny Angel – The naked angel with the surprise look
Sonny Angel is a little angel (yes, naked) with wings on his back, who always wears a disguised hat : strawberry, watermelon, cupcake, sushi, unicorn...
He is there to “bring you comfort” according to Japanese tradition.
🎯 Ultra popular in Korea, Japan and now on TikTok, it's a hit in ASMR and "cute routine" videos because it's tiny, calm and reassuring.
👻 Smiski – The luminous friend who hides at your place
Smiski is a little phosphorescent character who loves to… hide ! Behind a lamp, in a drawer, on a shelf... He comes in several poses (sleeping, doing yoga, reading, etc.) and glows in the dark 🌙
💫 Its calm and zen vibe makes it a favorite with lovers of Japanese decor and relaxing figurines .
📈Why are these figurines a hit in 2025?
-
📱 Perfect format for TikTok & Reels
-
🎁 Blind box = surprise + dopamine
-
📊 Collectible phenomenon : limited editions, secret figurines, resale between fans
-
💡 Decorative and emotional object to place anywhere: bedroom, office, setup
These toys are no longer just for children: they have become lifestyle accessories in their own right.
🛒 Do you want a surprise figurine?
👉 Discover our official Blind Boxes here:
🔗 See all the trendy figurines in the store
💬 And you, are you more #TeamLabubu, #TeamSonnyAngel or #TeamSmiski?
Tell us in the comments which one represents you the most and why! 👇